S – Stylish
H – Hidden
E – Essential
E – Easy
C – Comfortable
Sheec® (pronounced as chic) is a registered New York based brand of D'aht World, Inc, and it is a brand catering to chic women & men who have been looking for sock solutions that will allow them to be chic, yet comfortable, all the time. Sheec socks are developed with five key elements in mind.
- They're stylish on their own, but also support your style.
- They're hidden beauties through their technical design
- They're essential to your everyday lifestyle
- They're an easy enhancement to your wardrobe
- They're comfortable for all day wear
Its basic premise is rooted in love, as Sheec® was founded by a husband in 2012, as his wife, a strong woman working on Wall Street, became pregnant with their first child. More than ever, she needed a comfortable sock that would add to her chic look, not detract from it. Despite living in New York, a fashion capital of the world, there was no such sock to be found. So while looking forward to the birth of their first child together, an unexpected birth came first: the birth of Sheec®. Ever since its foundation, the brand's key focus has been to allow people to be chic in their everyday styles by wearing Sheec®.