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About Sheec

 About Sheec Image

S – Stylish
H – Hidden
E – Essential
E – Easy
C – Comfortable 

 

Sheec® (pronounced as chic) is a registered New York based brand of D'aht World, Inc, and it is a brand catering to chic women & men who have been looking for sock solutions that will allow them to be chic, yet comfortable, all the time. Sheec socks are developed with five key elements in mind.

  • They're stylish on their own, but also support your style.
  • They're hidden beauties through their technical design
  • They're essential to your everyday lifestyle
  • They're an easy enhancement to your wardrobe
  • They're comfortable for all day wear

Its basic premise is rooted in love, as Sheec® was founded by a husband in 2012, as his wife, a strong woman working on Wall Street, became pregnant with their first child. More than ever, she needed a comfortable sock that would add to her chic look, not detract from it. Despite living in New York, a fashion capital of the world, there was no such sock to be found. So while looking forward to the birth of their first child together, an unexpected birth came first: the birth of Sheec®. Ever since its foundation, the brand's key focus has been to allow people to be chic in their everyday styles by wearing Sheec®.